Description: Inasmuch as you wouldn’t use a telegraph to stay in touch with clients and vendors, why would you continue using traditional but fading marketing channels? More buyers are turning to the internet first when looking for a house, either existing construction or for new construction. Moreover, younger buyers stay abreast of new developments constantly, using social media resources to communicate their preferences and find out what’s hot. In the post-recovery marketplace you need to understand what buyers want. You also need to effectively utilize social media with existing marketing tools to reach the younger demographic that will be an increasingly important sector of the market.
Program includes:
Carol Flammer, MIRM, CAPS, President, Flammer Relations, Inc.;
Managing Partner, mRelevance, LLC.
Carol Flammer is the author of Social Media for Home Builders: It’s Easier Than You Think, and is the “go to” person for real estate and construction products public relations and social media. She is the visionary behind the nationally-ranked and award-winning atlantarealestateforum.com, Atlanta’s most popular real estate blog. Her launch of the site in 2006 was truly visionary and led the new media movement in the Atlanta new homes market. With 20 years of experience, Ms. Flammer is known for creating effective strategies that create impressions and brand, as well as drive traffic to Web sites and sales centers.
Ms. Flammer is president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet Marketing, Social Media and Public Relations firm with offices in Atlanta and Chicago. She is a frequent speaker at tradeshows including the International Builders Show, Century 21 Building Show and the Southern Building Show. She speaks frequently to Sales and Marketing Councils and teaches social media seminars at home builders associations around the country. You may contact her for your social media, public relations, or Internet marketing needs at 770-383-3360, @CarolFlammer or http://www.mrelevance.com/.
David Owen, President, Boone Homes, Inc.
David has been President of Boone Homes for Four years and was previously Vice-President for six years. He is currently serving as Vice-President of the Home Building Association of Richmond (HBAR) and will serve as President of HBAR in 2011. Boone Homes’ consistent innovation and outstanding architecture keep them in the top five builders (by annual revenue) each year in the Richmond Market. Over the last year Boone Homes has added social media to it marketing plans by adding a new blog website and completely updating their main website to obtain search engine optimization. The integration of blog posts, Facebook and Twitter into the company’s daily activities has help develop relationships with the local real estate community.
Marie Still, Marketing & Communications Director, MRIS
Marie Still is the Marketing & Communications Director at MRIS, the largest multiple listing service in the nation and leading real estate technology provider. With an MBA in Marketing and BA in English, Ms. Still has served in various interactive and marketing positions to include her previous role as Director of Marketing for AOL’s advertising division. Marie is also an avid blogger (stillisms.com) and speaker.
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