On October 30, Joe Zanola of the Zanola Company, provider of MarketGraphics® services, conducted a Lenders Summit on local residential development and construction. Zanola has been conducting research in five counties in the region gathering local housing data far beyond permit numbers. Zanola and his team drive subdivisions, count lots, homes under construction, completed unoccupied homes, etc.In an effort to improve access to timely data which drills deeper than simply the number of housing permits issued in a particular jurisdiction, the HBA of Greater Springfield will be working with the company in '09 to provide three "hot-off-the-press" updates for members regarding local housing and subdivision data. "Zanola's information is designed to help assess opportunities and risks. They map their information in a way that is incredibly useful for those in housing, development, and real estate. The way they overlay this information with other market data and local, relevant demographic information makes it a highly unique forecasting resource," said HBA EO Matt Morrow. Watch for information about upcoming programs presented in partnership with Zanola Co. For more information about the company, click here.
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